What awaits us in 2021?
Vegan Beauty Products
Plant-based beauty style in skin and hair care has been a rising trend for the last 3 years; It is becoming more common as one of the 2021 beauty trends. We started to reject harmful chemicals for our skin and prefer brands that have taken steps in sustainability. We took care to search for products against the cruelty that are not tested on animals. While nature has provided us with such miraculous plants, we should try to get support from natural products instead of using chemical products for our skin health and youthful appearance in the long term.
Minimalism
The universal health threat that comes with the pandemic has brought back the "No-makeup makeup” trend. According to Pinterest's 2021 Trend Insights report, the "slow beauty" trend, which expresses the trend towards natural and healthy products without strict adherence to rules and beauty regimes, is increasingly being embraced by people and complex makeup routines are being shelved.
Maskne (Against Acne Caused by the Mask) Products
The masked face becomes more vulnerable to skin irritation. Covid-19 created many new needs, from soothing face sprays and zinc oxide face masks to face masks produced to alleviate the symptoms caused by the mask.
Clean and Transparent Skin Care
Surveys showed that skincare brands claiming transparency of product ingredients are gaining popularity. Consumers rightly want to know what is in the products they use. This additional pressure has led companies to turn to more sustainable formulas in packaging or formulations.
Microbiome Skin Care
Microbiome refers to an ecosystem of billions of living microorganisms found in our skin. Microbiome Skin care is very popular in the industry lately, but experts say probiotic skincare will be common with the Covid-19 outbreak. There are strong indications that microbiome skin care will be a big trend this year. We are beginning to see products that combine probiotics and prebiotics to balance the microbiome more effectively.
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